Pricing toolkit for HVAC business owners
Two interactive spreadsheets that show HVAC owners exactly why their bank account doesn't match their workload — and give you the exact numbers to fix it today.
One-time payment. Yours to keep forever.
Works on Mac, PC, and mobile.
Most HVAC owners I've talked to are leaving $15,000–$40,000 a year on the table — not because they're bad at their trade, but because nobody ever taught them how to price a job for real profit.
Two spreadsheet tools. Open them, fill in your numbers, get your answers. No theory, no videos to watch first.
Loaded labor rate calculator
Enter your tech's wage, payroll burden, vehicle costs, and overhead — and get your true cost per billable hour. This single number is the foundation of every job price you set. Most owners discover they've been undercharging by $8–$22/hr.
Includes: minimum job price calculator built in
Maintenance plan pricing model
Build a Silver / Gold / Platinum membership plan priced against your real costs — not what the competition charges. The model calculates your recommended price, projected annual revenue, and gross profit across all tiers automatically.
Includes: 3-tier template + revenue projector
Quick-start guide (PDF)
A 4-page walkthrough of exactly what to fill in, in what order, and what to do with your results. Includes common mistakes to avoid and benchmarks so you know if your numbers look right.
15 minutes start to finish
This is not a course with hours of videos to watch. It's a tool. Open it, enter your numbers, get your answer. You'll know your true job cost before your next service call goes out.
One-time payment. No subscription. Download immediately and use it on any device.
Instant download — Excel + Google Sheets + PDF guide
$27
Less than an hour of your labor cost — and it tells you what that cost actually is.
Secure checkout — instant delivery to your inbox
If you don't get your $27 worth, I'll refund every dollar.
Download the calculator, fill in your numbers, and if you don't walk away with a clearer picture of your true job costs and a maintenance plan price you can actually defend — email me within 7 days and I'll refund you in full. No hoops, no hard feelings. You keep the files either way.
What format does it come in?
You get an .xlsx file that works in Microsoft Excel and Google Sheets, plus a PDF quick-start guide. Download links are emailed immediately after purchase — no waiting.
I already use flat-rate pricing. Is this still useful?
Yes — the more valuable piece for you is the maintenance plan model. Most flat-rate shops still price their agreements by copying competitors. This builds yours from your actual costs instead.
I've been doing this for 20 years. Will this be basic?
Only if you can answer right now: what's your fully loaded hourly labor cost including taxes, insurance, drive time, and overhead allocation? Most 20-year veterans can't. That's what the calculator tells you in 15 minutes.
Is this a pitch for software or a coaching program?
No. It's two spreadsheets and a PDF. There's nothing to subscribe to and nothing else you need to buy. You may see an offer for a full course after checkout — that's optional and entirely up to you.
What if I only have 1–2 techs? Is this for bigger companies?
Built specifically for the 1–5 tech shop. Solo operators find it especially useful because every overhead dollar lands directly on them — this makes that visible for the first time.
Two spreadsheets. Your actual numbers. 15 minutes. You'll know your true job cost and your maintenance plan price before your next service call goes out.
One-time payment. Instant delivery. Works in Excel & Google Sheets.